![]() Multimodal analysis is used to consider not only participants’ linguistic strategies for expressing their opinions about feminism, but also the function of multimedia elements and emojis. The analytical framework proposed by Bou-Franch and Garcés-Conejos Blitvich (2014) is applied to a conversation that began at 10:37 am on March 8 and ended at 1:47 am on March 9. The aim of this study is to analyze how conflict begins, unfolds and ends in a WhatsApp interaction within a Spanish family on 2018’s International Women’s Day. Thus, in the corpora studied, the expression of disagreement seems to be less face threatening for family members than for work colleagues. Whereas the family members tended to give emotional or personal reasons for disagreement, as well as negative comments on the topic, the colleagues preferred to express their disagreement with mitigating expressions and token agreement. This higher tolerance for disagreement is corroborated by the choice of linguistic strategies made. Nevertheless, the rest of the results present very significant dissimilarities, most notably the higher presence of disagreement in the family WhatsApp group. The most common strategy in both corpora is ‘Giving opposite opinions’. After the analysis, 427 instances of disagreement were identified in the family group, and 161 in the interactions between work colleagues. The purpose of this paper is to compare disagreement in two different WhatsApp groups: one for members of the same family, and another for work colleagues.
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